The
Woodlands @ Dawn
Using Photoshop, I created many, many different logo ideas and variations to try to capture the company's new image. Somewhere in the middle of the process, I created a survey that was sent to management to try to get to the heart of what the new company logo should capture. These are the questions I asked.
The progression towards the final logo can be seen in
the images below. Each image contains a number of ideas that were presented to marketing and management. One or two ideas were interesting to them, and, so I would try some variations. Click on the images to see a larger-view pop-up of the logos. The image to the right contains the logo that the company ended up using; it too has a larger-view pop-up.
